I've been talking with a lot of professional musicians and artists lately. A common theme is the increased difficulties in making a living thru one's music. We live in a time of economic stress, disruptive technology and changing valuations of music. It combines to make today one of the most challenging times during for artists of all levels.
Most people don't realize that It really wasn't until the time of Beethoven that the idea of an independent, musician took hold. Before that, most composers and musicians were "on staff" by royalty, aristocrats, or other patrons. In essence, they had a steady day gig.
Today, it's unreasonable to expect to make a living merely by selling music. The game has changed. This is both a good and a bad thing. Even though it appears that music as a product is becoming devalued, there are many other ways to generate income.
Digital Music News ran a great article on the many ways to make money with your music: 32 Ways Artists Can Make Money
So what does this have to do with cheese? Well, one of the best selling business books of all time is "Who Moved My Cheese?" It's all about the necessity of adapting to changes in revenue sources. It's a must read for every musician, artist, and label owner. It's a thin book that you can easily read in one session.
So, if someone has moved your cheese, get up and move with it. The alternative is that you will go hungry.
Comments